Networking with the Affluent

Networking with the Affluent
Thomas J. Stanley Ph.D. (Auteur)

Download : EUR 7,37 (as of 12/31/2012 01:04 PST)

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Description du produit

"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America."-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank.

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism
Bob Conrad (Auteur)

Download : EUR 3,60 (as of 12/30/2012 13:53 PST)

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Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous

Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
Jordan McAuley (Auteur), Dan Kennedy (Auteur), Dan Kennedy (Preface)

Download : EUR 7,21 (as of 12/29/2012 02:49 PST)

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Viral Loop: The Power of Pass-It-On

Viral Loop: The Power of Pass-It-On
Adam Penenberg (Auteur)

Download : EUR 7,99 (as of 12/23/2012 08:00 PST)

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Opposing Forces: How online reputation management can work for fame or shame

Opposing Forces: How online reputation management can work for fame or shame
Theodore Koukouvitis (Auteur)

Download : EUR 4,49 (as of 12/17/2012 13:08 PST)

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Case Studies in Crisis Communication: International Perspectives on Hits and Misses

Case Studies in Crisis Communication: International Perspectives on Hits and Misses
Amiso M. George (Auteur, Sous la direction de), Cornelius B. Pratt (Auteur, Sous la direction de)

Download : EUR 30,05 (as of 12/17/2012 01:46 PST)

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Events Management

Events Management
Glenn Bowdin (Auteur), Johnny Allen (Auteur), William O'Toole (Auteur), Rob Harris (Auteur), Ian McDonnell (Auteur)

Download : EUR 29,39 (as of 12/07/2012 14:47 PST)

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Description du produit

'Events Management' provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambie (Auteur), Yang-May Ooi (Auteur)
(1)

Download : EUR 27,76 (as of 12/04/2012 14:20 PST)

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Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday (Auteur)
(1)

Download : EUR 14,33 (as of 12/01/2012 13:59 PST)

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The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications
Clarke Caywood (Auteur)

Download : EUR 33,92 (as of 12/01/2012 04:28 PST)

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Description du produit

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:

• Crisis management
• Marketing public relations
• Client-agency relationships
• Environmental public relations
• High-tech PR
• And more!