Networking with the Affluent

Networking with the Affluent
Thomas J. Stanley Ph.D. (Auteur)

Download : EUR 7,37 (as of 12/31/2012 01:04 PST)

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Description du produit

"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America."-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank.

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism
Bob Conrad (Auteur)

Download : EUR 3,60 (as of 12/30/2012 13:53 PST)

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Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous

Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
Jordan McAuley (Auteur), Dan Kennedy (Auteur), Dan Kennedy (Preface)

Download : EUR 7,21 (as of 12/29/2012 02:49 PST)

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Viral Loop: The Power of Pass-It-On

Viral Loop: The Power of Pass-It-On
Adam Penenberg (Auteur)

Download : EUR 7,99 (as of 12/23/2012 08:00 PST)

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Opposing Forces: How online reputation management can work for fame or shame

Opposing Forces: How online reputation management can work for fame or shame
Theodore Koukouvitis (Auteur)

Download : EUR 4,49 (as of 12/17/2012 13:08 PST)

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Case Studies in Crisis Communication: International Perspectives on Hits and Misses

Case Studies in Crisis Communication: International Perspectives on Hits and Misses
Amiso M. George (Auteur, Sous la direction de), Cornelius B. Pratt (Auteur, Sous la direction de)

Download : EUR 30,05 (as of 12/17/2012 01:46 PST)

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Events Management

Events Management
Glenn Bowdin (Auteur), Johnny Allen (Auteur), William O'Toole (Auteur), Rob Harris (Auteur), Ian McDonnell (Auteur)

Download : EUR 29,39 (as of 12/07/2012 14:47 PST)

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Description du produit

'Events Management' provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambie (Auteur), Yang-May Ooi (Auteur)
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Download : EUR 27,76 (as of 12/04/2012 14:20 PST)

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Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday (Auteur)
(1)

Download : EUR 14,33 (as of 12/01/2012 13:59 PST)

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The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications
Clarke Caywood (Auteur)

Download : EUR 33,92 (as of 12/01/2012 04:28 PST)

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Description du produit

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:

• Crisis management
• Marketing public relations
• Client-agency relationships
• Environmental public relations
• High-tech PR
• And more!

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott (Auteur)

Download : EUR 11,54 (as of 11/28/2012 18:47 PST)

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Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional
Deirdre K. Breakenridge (Auteur)

Download : EUR 11,50 (as of 11/26/2012 01:14 PST)

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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Mark Schaefer (Auteur)

Download : EUR 14,14 (as of 11/23/2012 08:48 PST)

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Sport Public Relations and Communication

Sport Public Relations and Communication
Maria Hopwood (Auteur), James Skinner (Auteur), Paul Kitchin (Auteur)

Download : EUR 25,92

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#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One
Bernhard Warner (Auteur), Matthew Yeomans (Auteur)

Download : EUR 6,67
6 neuf & d'occasion a partir de EUR 6,67

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Interactive Marketing: Revolution or Rhetoric

Interactive Marketing: Revolution or Rhetoric?
Chris Miles (Auteur)

Download : EUR 67,10
6 neuf & d'occasion a partir de EUR 67,10

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The Lost Secrets of Fame and Fortune: How to Get - And Keep - Everything You Desire

The Lost Secrets of Fame and Fortune: How to Get - And Keep - Everything You Desire
Baltasar Gracian (Auteur), Jordan McAuley (Preface), Joseph Jacobs (Traduction)

Download : EUR 7,21
6 neuf & d'occasion a partir de EUR 7,21

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Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government
Otto Lerbinger (Auteur)

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6 neuf & d'occasion a partir de EUR 39,20

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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day

The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day
Timothy L. Templeton (Auteur), Ken Blanchard (Preface), Lynda Rutledge Stephenson (Avec la contribution de)

Download : EUR 9,19
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Description du produit

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema — from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one’s type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.

Online Reputation Management For Dummies

Online Reputation Management For Dummies
Lori Randall Stradtman (Auteur)

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6 neuf & d'occasion a partir de EUR 14,42

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Share This: The Social Media Handbook for PR Professionals

Share This: The Social Media Handbook for PR Professionals
CIPR (Auteur)

Download : EUR 14,71
6 neuf & d'occasion a partir de EUR 14,71

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble (Auteur), Shel Israel (Auteur)

Download : EUR 14,03
6 neuf & d'occasion a partir de EUR 14,03

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Description du produit

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
*Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
*Blogging has changed the rules of communication and competition.
*You can launch an effective blogging strategy and the reasons why you should.
Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Putting the Public Back in Public Relations

Putting the Public Back in Public Relations
Brian Solis (Auteur), Deirdre K. Breakenridge (Auteur)

Download : EUR 17,99
6 neuf & d'occasion a partir de EUR 16,52

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Crisis Communications: A Casebook Approach, Second Edition

Crisis Communications: A Casebook Approach, Second Edition
Kathleen Fearn-Banks (Auteur)

Download : EUR 14,11
6 neuf & d'occasion a partir de EUR 14,11

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Description du produit

Various public relations and crisis communication theories suggest attributes and characteristics of programs that are likely either to prevent crises or enable organizations to recover from crises more swiftly than organizations without those characteristics. In fact, negative thinking is the appropriate stance in crisis management. This book shows that if an organization's leaders think and plan for the worst case scenario, they will come out of a crisis in better condition than they would otherwise. It shows individuals how to prepare themselves and their organizations to cope with crises that may occur, and offers strategies and tactics to be used during a crisis. It provides this information via examinations of the experiences of public relations professionals in criseswhat they did, what they wished they had done, and what hampered their progress. This volume of case studies demonstrates problems that can turn into crises, and crises, if not handled effectively, that can become catastrophes.