Crisis Communications: A Casebook Approach, Second Edition

Crisis Communications: A Casebook Approach, Second Edition
Kathleen Fearn-Banks (Auteur)

Download : EUR 14,11
6 neuf & d'occasion a partir de EUR 14,11

(Consultez la liste Meilleures ventes Public Relations pour des informations officielles sur le classement actuel de ce produit.)

Description du produit

Various public relations and crisis communication theories suggest attributes and characteristics of programs that are likely either to prevent crises or enable organizations to recover from crises more swiftly than organizations without those characteristics. In fact, negative thinking is the appropriate stance in crisis management. This book shows that if an organization's leaders think and plan for the worst case scenario, they will come out of a crisis in better condition than they would otherwise. It shows individuals how to prepare themselves and their organizations to cope with crises that may occur, and offers strategies and tactics to be used during a crisis. It provides this information via examinations of the experiences of public relations professionals in criseswhat they did, what they wished they had done, and what hampered their progress. This volume of case studies demonstrates problems that can turn into crises, and crises, if not handled effectively, that can become catastrophes.