mercredi 31 octobre 2012

The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day

The Referral of a Lifetime
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day
Timothy L. Templeton (Auteur), Ken Blanchard (Preface), Lynda Rutledge Stephenson (Avec la contribution de)

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Description du produit

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema — from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one’s type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.

vendredi 19 octobre 2012

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble (Auteur), Shel Israel (Auteur)

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Description du produit

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
*Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
*Blogging has changed the rules of communication and competition.
*You can launch an effective blogging strategy and the reasons why you should.
Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

lundi 15 octobre 2012

jeudi 4 octobre 2012

Crisis Communications: A Casebook Approach, Second Edition

Crisis Communications
Crisis Communications: A Casebook Approach, Second Edition
Kathleen Fearn-Banks (Auteur)

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Description du produit

Various public relations and crisis communication theories suggest attributes and characteristics of programs that are likely either to prevent crises or enable organizations to recover from crises more swiftly than organizations without those characteristics. In fact, negative thinking is the appropriate stance in crisis management. This book shows that if an organization's leaders think and plan for the worst case scenario, they will come out of a crisis in better condition than they would otherwise. It shows individuals how to prepare themselves and their organizations to cope with crises that may occur, and offers strategies and tactics to be used during a crisis. It provides this information via examinations of the experiences of public relations professionals in criseswhat they did, what they wished they had done, and what hampered their progress. This volume of case studies demonstrates problems that can turn into crises, and crises, if not handled effectively, that can become catastrophes.

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mercredi 3 octobre 2012

Strategic Public Relations Management: Planning and Managing Effective Communication Programs, Second Edition

Strategic Public Relations Management
Strategic Public Relations Management: Planning and Managing Effective Communication Programs, Second Edition
Bruce E. Pinkleton (Auteur)

Download : EUR 37,24
6 neuf & d'occasion a partir de EUR 34,24

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Description du produit

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly. Chapters in the book cover such critical topics as: *creating a framework for planning; *identifying the elements of a campaign; *determining research needs and developing the research plan; *gathering useful data for strategic guidance; *making research decisions; and *applying theory to professional practice. This book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication campaigns.

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